REFOCUSING SALES CAPACITY FOR ENTERPRISE DEALS: DEMAND GENERATION + ABM

REFOCUSING SALES CAPACITY FOR ENTERPRISE DEALS: DEMAND GENERATION + ABM | MID-MARKET SAAS

Snapshot

Region: US

Company type: Mid-market B2B SaaS

Target accounts: 1,000–5,000 employee organizations

Buying group: IT, Security, Operations leadership

Engagement window: 90 days

Executive objective: Improve pipeline quality and forecast confidence without increasing spend

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